In December, we showed you the latest trailer for the upcoming Kevin Costner football movie "Draft Day". In a natural fit, the company behind the movie has decided to buy up some Super Bowl ad time.
Here's the movie synopsis from movieinsider.com:
The general manager of the Cleveland Browns must fight to land the number 1 draft pick. On the day of the NFL Draft, general manager (Kevin Costner) has the opportunity to save football in Cleveland when he trades for the number one pick. He must quickly decide what he's willing to sacrifice in pursuit of perfection as the lines between his personal and professional life become blurred on a life-changing day for a few hundred young men with dreams of playing in the NFL.
Here is the commercial that will air during the Fox pre-game...