The NHL isn't holding their Premiere series next season. The popular start to the season obviously got scrapped this year with the lockout, and it'll be scrapped for the time being. Why? Because the league doesn't want it to just be a novelty outreach to the European markets. Instead, it wants a more permanent outreach.
This makes sense; the NHL has more European players than any league other than maybe Major League Soccer. Major League Baseball focuses on their richest non-American market, the Caribbean and Latin American countries, all of the time. While moving the Expos to Puerto Rico for a season is debatable marketing, it still showed baseball's ability to know where the money comes from -- and where a lot of good players come from.no comments