Love him or hate him, Coach Calipari is the perfect fit for Kentucky. The program has virtually unlimited resources. Their fan base is huge. They have history. And he's used all of that to make them cool.
He already has more followers on Twitter than all other D1 head coaches combined. He's also over social media, contstantly sending out updates which are, well, cool. It's all charities, hoops, and people young basketball players think of as celebrities.
And he's on - 24 hours a day, 7 days a week. As soon as the Wildcats won last year's National Title, Cal was already talking about hitting the road to recruit.
Take a look at this video. His team trailed Duke 33-31 at halftime, and he was pulled aside for the halftime interview. Here's what he had to say:no comments