My Braves are playing the Marlins tonight, so a lot of Marlins talk is coming into my Twitter feed. Just a couple minutes ago, a picture of what is apparently being confirmed as their new logo is popping up. Here it is.
So let's take a look at this. The teal color scheme is completely gone, replaced with a blue, yellow, white and (surprise surprise!) orange layout. What in the hell is the obsession with the color orange in the city of Miami? Hurricanes, Dolphins, Heat, and now, Marlins. Way to be original, guys. The actual marlin picture in the logo is gone, and instead replaced with a stylized representation of a marlin. Contemporary art! And then, there's the giant M. This looks like something out of the 80's, with it's design. I could easily see that M in a commercial for some sort of company that just came out with a color TV. The use of four prominent colors kind of reminds me of the 1980's Apple logo too. And the font used in the "Marlins" on top of the logo reminds me of something that was made in Wordart in your copy of MS Office. In fact, doesn't it look pretty familiar to this?
Play with it a little bit, and BAM, you've got a new typeface for your jersey that isn't unique at all! So let's recap: 1980's style logo, and a typeface that came straight off a comptuer. Well done, Marlins. You've conjured up memories from the decade I was born, when your team wasn't even in existance and had an intern make the front of your jerseys. Take a bow!
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I love it. I'm so sick of Navy blue, Red and Gray as every team's color. I hate pants baggy and long too. I grew up in the 80's when baseball had color and was more fun. It's so drab now. If any team is going to be bold and be an outlier, it should be Miami!
Apart from the color yellow i think the logo itself is pretty refreshing! Get rid of the jersey typeface though! A little more creativity in uniform lettering and design would not be a bad idea!
I know you're all going to hate me for saying this, but I love it. Hear me out first before banning me. The colors orange and blue/green simply are a Miami tradition. The Hurricanes baseball uniforms are always AWESOME looking and the Marlins shouldn't be any different. Becoming the Miami Marlins means they need to add orange. Just like the Blue Jays need honor Canada by pasting the maple leaf on everything, so do the Marlins need to honor Miami by wearing hideous orange and rocking it until it's cool.
Joe, Pittsburgh has put black and yellow to good use, and while I'm not sold on the Marlins logo, the choice of using a constant color promotes a common unity (community) feel.
Just imagine how hideous the jerseys are going to be. The random inclusion of yellow has me frightened.